WQ Sampling

Water Quality Sampling is an important way to check the health of watersheds by sampling tributaries for nutrients and other pollutants. The above illustrated procedure shows the procedure for collection of grab samples for the Sarasota County tidal creek monitoring program. On this particular day samples were taken throughout the Myakka River watershed. It is the same procedure used at each site. Each sampling location has bottles for Nitrates, Organo-Phosphorus, chlorophyll, turbidity and color, as well as fecal coliform. It is important that water quality samples are taken the same way for both consistency as well as adherence to state water quality standards. Therefore, it is a good idea to have an illustrated procedure rather than text instructions so that samplers can visualize the procedure.

Postmodernism and Hyper-Reality

I enjoyed reading how through technical communications in the form of news media ideals can often be shifted based on perceptions in a process called hyper reality. Chalkley paraphrases the definition of modernism as “the belief in and the pursuit of bigger, better, faster, more. He goes on to imply that modernism differs from post modernism in that modernists believed it was possible to achieve an ideal world or sate through progress while postmodernists have lost faith in that possibility.(Chalkley, 101) In the text Chalkey gives examples of how postmodernist paradigms are important for the formation of ideals. He discusses Hyper reality and presents us with examples of how news media and advertisers use a form of reality that the user takes to a higher extreme when trying to emulate perceived behavior or outcomes. “Hyper reality is more than just exaggerated media images. It’s a process, whereby emphasized or accentuated media is accepted as a true reflection of reality, and behaviors are affected as a result.” (Chalkley, 102) One example is how the news or, movies or other media tend to speed up a story or present the events in an altered manner. When people see events unfold that took a certain amount or of time or process they naturally tend to speed up the process or “one-up” the original event due to their altered perception of the event.  Another example used was the airbrushing or photo-shopping of models in magazines. This is a popular topic where the female body as presented through the media in an altered form is influencing how women view their bodies and encouraging young girls to strive for an often unattainable or even unhealthy goal. This example shows how an altered reality is taken hyper by the actions of the viewers. In this example hyper-reality has deep reaching effects in many ways. Not only are body perceptions influenced but the fitness industry, health food and diet industry, and the fashion industry can all be affected from this form of hyper reality pushed through to and spread by the masses through new mediums of communication.


Chalkley, T., Brown, A., Cinque, T., Warren, B., Hobbs, M., & Finn, M. (2012). Communication, New Media and Everyday Life. (pp. 3-6). Victoria, Australia: Oxford University Press.

Kay-Goldberg and the personal computer

The essay regarding the personal dynamic was interesting and followed the vein of logic in the wrings by Murray and Manovich in a few ways. One is that all the authors referenced historical media with Kay and Goldberg discussing how media has been around for thousands of years.  Whether it was cave paintings hieroglyphics or clay tablets, humans have used media for a long time (Kay & Goldberg 393). All three authors also predicted future modes of new media. It was quite interesting that Kay and Goldberg discussed the personal dynamic and were developing the Dynabook which is what could be described as the current tablets and small laptop computers that are all the rage. The authors provided many functions of these tablets and referred to it as a “metamedium”. In the conclusion Kay and Goldberg wondered whether catering the Dynabook to everyone would make it collapse from trying to be too many things for too many people (Kay & Goldberg  403). I think the answer to that is no with the proof in the pudding so to speak. The current tablets are so popular as they are multifunctional and have provided such a variety of uses for so many people. They are used for everything that the authors gave examples for and more. I am using one now as I type for class. My daughter is a musician and creates her own music on them and reedits and produces tracks as described in the essay. Of course they have great entertainment value too as people are increasingly watching all of their favorite television shows, movies and even listening to their music with tablets. Increasingly, people no longer need an office and can work from anywhere and anytime by using this metamedia device. It is hard to imagine life now without laptops and notebook computers and pads.

Kay, Alan, & Goldberg, Adele. (1977). Personal Dynamic Media  Noah Wardrip-Fruin and Nick Montfort (Eds.) , The New Media Reader (391-404). Cambridge: The MIT Press